We run panels in the UK, South Africa and Australia, and through our partner panels can connect you to the opinions of more than 2,500,000 people worldwide.

We help you talk to the right people. Every panellist is extensively profiled, which enables us to invite the right people to participate in your research.

We keep the following fields on each of our panellists:

Age	Gender	Location	Employment Status
Marital Status	Education Level	Employment Sector	Travel Frequency
Children	Ethnicity	Online purchases	Income
Job satisfaction	Accommodation	Computer Games	Mobile Phones

Common sample requests: We most frequently are asked for Standard UK (matching census) sample, as this is the cheapest. We also find that office workers are in demand, as well as the younger age groups (students and 18-30s). The harder the target group you're trying to reach, the higher the cost.

Global coverage: To cover the rest of world (outside our panel coverage) we work with trusted parners partners, whose quality, style and reputation we know. As we work with them regularly, we can pass on our cost saving to you

Panel Quality: We work hard to ensure our panel is of a high quality. We recruit from many different sources to avoid bias and "professional respondents."

Our panels are pre-profiled: we don't frustrate our panellists by asking them the same questions time and time again (we only have to be told once). We also try to make our surveys as interesting as possible to focus our respondents and keep them from fatigue.

Our panel is constantly pruned and deduped, while "click happy" respondents are automatically blacklisted if they complete surveys in unrealistically short times.

Sample cost: Cost depends on how difficult the target group is to reach. We typically start at £2.30 per response for a UK Standard sample.